MIRL Community Townhall — Jun 2024

We are excited to offer you an insightful update on MIRL and the progress of our ongoing initiatives for 2024 thus far!

6 min readJun 12, 2024

Dear MIRL Community,

We are thrilled to bring you an update on MIRL’s exciting progress for the first half of 2024. This year has been nothing short of exhilarating, marked by the formation of new partnerships and the launch of groundbreaking products. Our expansion efforts are in full swing, and we are experiencing incredible growth. Here are some of the highlights:

Connexions NFC Ring

Enhance your online presence with the MIRL Connexions Ring! Now available for purchase, our NFC Rings made their debut as a pop-up in China and are now retailing in Design Orchard, Singapore. This cutting-edge product integrates flawlessly with the Connexions app, creating a personalized digital hub that brings together all your social media profiles, websites, and online content in one convenient place. Soon, the NFC rings will be available for sale on our website and we will be releasing a Connexion app. Stay tuned for more updates!

SanFenDi China Pop-Up, Shenzhen

Our collaboration with esteemed partners for our China expansion has been a phenomenal success, providing MIRL with international exposure and fostering a vibrant sense of community. Alongside the debut of MIRL’s in-house label, M0NSTER, we showcased over 20 brands from MIRL DAO. This initiative propels MIRL and partnering brands onto the global stage, ensuring they resonate worldwide. China, a key player in the fashion industry, offers unmatched market opportunities. Our strategic choice highlights unique insights and trendsetting dynamics. Our Shenzhen pop-up merges local prominence with global connectivity, giving brands a platform to showcase, connect, and establish an international presence.

Pink Fest

We are ecstatic to be part of Fashion For All, Singapore’s first inclusive fashion showcase, presented by Pink Fest in partnership with the Singapore Fashion Council at Design Orchard. MIRL proudly presented our latest M0NSTER collection on the runway in the heart of Singapore’s shopping district. The event drew over 250 attendees who were captivated by our models strutting our newest looks. M0NSTER’s latest collection is now available in Design Orchard, Singapore!

Parents Day

At MIRL, we are passionate about Corporate Social Responsibility and were honoured to curate a fashion show for an event organized by CHCSA and House Of Joy. CHCSA facilitates enriching and impactful volunteering experiences and House of Joy Mountbatten provides and organises regular programmes & events for the seniors. We are supported by our Hair Stylist partner, Hairfolio for this fashion show. This show challenged societal norms by featuring senior models, redefining beauty at every age. It celebrated style, grace, and individuality, with 25 senior models and a touching moment where an elderly couple walked down the aisle in wedding garments, evoking nostalgia and cherished memories.

On track with MIRL Goals

As outlined in previous updates, our web2 foundations are essential in supporting our web3 pillars. Our exciting events and product launches thus far all align perfectly with MIRL’s objectives. MIRL stands out as a web3 entity by integrating a traditional retail framework through our DAO and fashion label, ensuring revenue generation independent of market conditions. Our diversified revenue streams, including the recently launched M0NSTER label, MIRL DAO collaborations, events, and grants, position us for sustained success and growth in the dynamic and evolving landscape.

Thank you for being an invaluable part of the MIRL community. Your support has been the cornerstone of our success, and we can’t wait to share more exciting updates as MIRL continues to thrive. Stay tuned for more!

Warm regards,

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About MIRL

MIRL is a FashionFi project to empower creatives around the world in both the metaverse and the physical world. Our ecosystem product includes the DAO and incubator that connects creatives and designers all over the world with a global community. MIRL brings the fashion industry into the Metaverse with community-driven products, unique wear-to-earn NFTs, and talented new creators; all while providing solutions to help manage the systematic issues within the current fashion industry model. While fashion has yet to establish a place in the current Metaverse, MIRL and the FashionFi industry have the potential to grow through building peaceful, mutually beneficial relationships to foster a better, more accessible Metaverse. Since its inception, over 350 aspiring designers have joined the DAO. MIRL is founded by designers and strategists who have worked with H&M, SHEIN, Yahoo, Google and Nike. MIRL is also in partnership with top players such as Bybit, Mintable, AVStar Capital, Solanium, MEXC, DAO Kondr, OXO Capital, Dexlabs, Vistalabs, Magnet Ventures and more.

Be Part of MIRL’s family

Come onboard MIRL Club and be part of our ever-growing community! Get your very own MIRL genesis NFT today!

OS: https://opensea.io/collection/mirlclub

Mintable: https://mintable.app/store/MIRL-MIRL-OFFICIAL-NFT/0xfda07191be8d7019789cd1e1cf86d97604ce7351

Gem: https://www.gem.xyz/collection/mirlclub/




MIRL is the first decentralised fashion brand born in the metaverse. https://mirl.club/