MIRL Labs Launch: The Official MIRL E-Store + MIRL Bunker

After months of building, we are excited to announce the launch of MIRL Labs and what went down at MIRL Bunker!

4 min readMay 17, 2022


In this article, we’ll be sharing more about this new project, and why you too should get excited as a MIRL community member.

Let’s dive in.

What is MIRL Labs?

MIRL Labs is a new e-store that is open for all folks, both within and outside of the MIRL community.

This is our first step in building a thriving metaverse ecosystem, and bridges the gap between the physical and digital aspects of fashion.

By using a pre-order system, we aim to tackle the systemic issues of fast fashion. This includes environmental waste, societal damage, exploitation of designers and much more.

MIRL Labs also aims to further expand our community beyond our NFT holders, where anyone who shares MIRL’s vision can own a piece of MIRL apparel.


How can the MIRL Community get involved?

So what does this mean for you #MIRLClub members?

For starters, you will be able to cop some fresh MIRL gear and wear them with pride.

You will also have exclusive access to Labs Premium.

Labs Premium is a collection of exclusive apparels that are only available for MIRL NFT holders. This includes tees and hoodies that only MIRL NFT holders can own.

When the $MIRL token is launched in future, you will be able to also unlock and redeem exclusive features with $MIRL tokens.

For example, $MIRL owners can also receive special entitlements on MIRL Labs at special rates.

What can you find at MIRL Labs?

There will be something for everyone: MIRL Labs will offer a full suite of clothes and accessories.

This includes bucket hats, tees, hoodies, caps, you name it!

In future, MIRL will also work closely with various Web2 and Web3 artists to launch exclusive collections. Stay tuned for more exciting drops!

MIRL Labs Launch at MIRL Bunker

Over the weekend, our MIRL holders in Singapore had first dibs at the MIRL Labs launch.

Our community got up close and personal with our MIRL Labs merchandise first hand at the MIRL Bunker event.

We were also thrilled to have a gathering of the #MIRLClub members, partners and the MIRL team in our first community event.

With free goodies, food, drinks and great company, it was a community event to remember.

With the support of the MIRL community, we will keep building the MIRL ecosystem and delivering new initiatives. This is just the beginning.

Join us at our social communities below.

Website | Twitter | Instagram| Linkedln | Discord

About MIRL

MIRL is a DAO and incubator enabling creatives and designers all over the world. Since its inception, over 300 aspiring designers have joined the DAO. MIRL will be launching its genesis NFT series on 10 March and its native token, $MIRL subsequently. All NFT holders will enjoy a fashion wearable designed in-house. MIRL is founded by designers and strategists who have worked with H&M, SHEIN, Yahoo, Google and Nike. MIRL is also in partnership with top players such as Bybit, Mintable, CRC Capital, AVStar Capital, Solanium, HOTDao, MEXC, DAO VC, OXO Capital, Moonedge, Dexlabs, Vistalabs, Magnet Ventures and more.




MIRL is the first decentralised fashion brand born in the metaverse. https://mirl.club/