MIRL Wear2Earn Soft Launch — Holders exclusive!

Celebrating MIRL W2E soft launch with our inaugural campaign exclusive to MIRL holders.

4 min readAug 3, 2023

Official Wear2Earn Website: https://w2e.mirl.club/

To celebrate MIRL W2E inaugural campaign, our soft launch will commence with our very own initial MIRL essential collection! The first batch of W2E rewards will be rewarded to our early supporters who own apparels from the MIRL essential collection as well as the MIRL bunker tee received by NFT holders during our first community event in Singapore. Rewards calculation will be based on engagements (likes, comments, RT, etc). Higher engagement score will result in higher rewards share based on pool size (within cap limit).

Do note that this is not the final product. We will be improving the site and dAPP after gathering feedback from our community.

Simple steps to participate

  • Just don on your MIRL branded apparel/accessories, take a photo and upload it on Twitter and/or Instagram. Make sure to include all required hashtags as per campaign.
  • Access MIRL W2E site, connect wallet to sign in/up.
  • Connect to your social media platforms
  • Select campaign and participate
  • Submit social link to post on MIRL Wear2Earn site.
  • Wait for your MIRL reward to be available for claims!*

*User may choose to accumulate different campaign rewards and claim at a later date at one go.

Campaign Info

Campaign link: https://w2e.mirl.club/campaigns/0

Campaign Start Date: 04/08/2023, 17:00 GMT +8

Campaign Duration: 30 Days

Campaign End Date: 4/09/2023, 17:00 GMT +8

Task and Deliverables:

Post at least one media on Twitter or Instagram that contain MIRL branded apparels or accessories.

Mandatory hashtag to be included in all caption/social copy — #MIRL #Wear2Earn #FashionFi #RWA

Mandatory tags:

@MIRLNFT (for Twitter and Instagram)

*All participants must be following MIRL official socials.

Task Summary:

Post an OOTD/photo of you in MIRL branded apparel on Twitter and/or Instagram and get rewarded based on social engagement (Likes, Comments, RT)

Reward Info

Total $MIRL allocation in pool: 2,000,000 MIRL

Cap per User: 100,000 MIRL

Ratio of pool reward-

MIRL Holder Exclusive %: 100

Public %: N/A

This campaign is exclusive to MIRL holders. MIRL holders consists of the following:

  • 800,000 $MIRL or more

MIRL contract address: 0x8770b7Dd89E5f759eE3b226e0C45e890f87dDc48

💹Buy $MIRL on MEXC: https://www.mexc.com/exchange/MIRL_USDT

🦄 Buy $MIRL on Uniswap: https://app.uniswap.org/#/swap?outputCurrency=0x8770b7dd89e5f759ee3b226e0c45e890f87ddc48


  • 3 MIRL NFT or more

MIRL NFT contract address: 0xFDa07191bE8d7019789CD1E1Cf86D97604Ce7351

Buy MIRL NFT here: https://opensea.io/collection/mirlclub

About Wear2Earn


Now, imagine getting rewarded with cashbacks for wearing your new favourite T-shirt, your new bucket hat, or even for sporting a themed outfit under a brand campaign. In essence, that is what the Wear-2-Earn concept is all about.

The next-generation fashion industry will be revolutionary through the integration of blockchain, NFTs and novel reward mechanics. With the ledger of the blockchain networks displayed publicly, proof of transactions solves issues of authenticity by providing verification of ownership, an ongoing challenge even for major fashion labels.

More info 🔽

Join us at our social communities below.

Website | Twitter | Instagram| Linkedln | Discord

About MIRL

MIRL is a FashionFi project to empower creatives around the world in both the metaverse and the physical world. Our ecosystem product includes the DAO and incubator that connects creatives and designers all over the world with a global community. MIRL brings the fashion industry into the Metaverse with community-driven products, unique wear-to-earn NFTs, and talented new creators; all while providing solutions to help manage the systematic issues within the current fashion industry model. While fashion has yet to establish a place in the current Metaverse, MIRL and the FashionFi industry have the potential to grow through building peaceful, mutually beneficial relationships to foster a better, more accessible Metaverse. Since its inception, over 350 aspiring designers have joined the DAO. MIRL is founded by designers and strategists who have worked with H&M, SHEIN, Yahoo, Google and Nike. MIRL is also in partnership with top players such as Bybit, Mintable, AVStar Capital, Solanium, MEXC, DAO Kondr, OXO Capital, Dexlabs, Vistalabs, Magnet Ventures and more.

Be Part of MIRL’s family

Come onboard MIRL Club and be part of our ever-growing community! Get your very own MIRL genesis NFT today!

OS: https://opensea.io/collection/mirlclub

Mintable: https://mintable.app/store/MIRL-MIRL-OFFICIAL-NFT/0xfda07191be8d7019789cd1e1cf86d97604ce7351

Gem: https://www.gem.xyz/collection/mirlclub/




MIRL is the first decentralised fashion brand born in the metaverse. https://mirl.club/